From T, the New York Times style magazine, comes a story about an entrepreneurial venture in embroidered sweaters.
Rachelle Hruska MacPherson, the co-founder and C.E.O. of Guestofaguest.com, which chronicles the social and cultural lives of young socialites, “stitched the word “Booyah” onto a cashmere sweater. The letters were crude and lopsided, but she liked the way they looked. Before long, her Instagram posts of other sweaters, with phrases like “Outlaw” and “Where’s the Outrage,” were sparking high demand. At first she obliged only a few people — “Original Gangsta” for Christy Turlington; “Fight the Power” for Mark Ruffalo — but now they’re on sale.”
For $360 each! Can you believe it?